Di Erdmanis is the artist, designer & owner of fashion brand Pure Huntress. She started the brand two years ago, after she was inspired by views from a domestic flight to Sydney. "I'd love to paint that view!".. and so was her pursuit to make painting that looked like the Earth. "I was experimenting for quite a while, until i got the look I wanted. It really did look like the Earth's surface. I then had a sample made onto silk, and extended it to more scarves.
By far the Earth 1 scarf, has been the most popular, because it really does look different to anything you can buy out there. Di will be expanding her idea to include other products into 2020.
How did you start?
I have been painting since high school, not for money, but because I enjoyed it. I wanted to work creatively full time, so I studied Textile Design, gaining valuable knowledge about designing and making fabrics. I specialised in silk scarves and knitting, including some Shibori Scarves. What is Shibori?
The technique was nothing new, but I sold a few which started my interest in making accessories.
How do you make the design on the bags & scarves?
I take photos of my artwork, they are download into Photoshop and manipulated into a designs that would look good for a scarf or bag.
How do you make your scarves look like the Earth?
I experimented with many different techniques to make the paint flow & interact so it looked like the Earth. The viscosity of the paint is really important, and the methods I use are pouring, drips and using my fingers. The right mix of colours are also very important in creating the finished piece.
How do you practice sustainable design?
I practice very low waste in my studio. I recycle all scrap fabric and the fabric printing of fabric is done digitally, which saves 1000's of litres of water. my products are high quality, and not throw away items. Everything can be recycled
- Di Erdmanis
Founder, Artist & Designer